Mizzou in 3D

Earlier this month, I asked my daughter Amy to help me find some of the best spots on the campus of the University of Missouri to capture some 3D stereo images. She completed her undergraduate studies at Mizzou and graduates from MU Law next month so she has spent the last seven years on campus.

As usual, I have uploaded each image as both a red/blue anaglyph and a stereo pair so you can choose your favorite 3D viewing method.

Amy at one of the most iconic spots on the MU campus.

The six columns on the quadrangle are probably the most recognized symbol of the University. They originally supported the portico of Academic hall, the first building on campus. Finished in 1843, the building was destroyed by a fire in 1892, but the columns have been retained. They were originally constructed from limestone from the nearby Hinkson Creek Valley.

The columns on the Mizzou quadrangle.

The inscription on the George Lundeen sculpture of Thomas Jefferson reads: This bronze sculpture and garden were given to the University of Missouri-Columbia by trustees of the Jefferson Club to recognize the University's unique connection with Thomas Jefferson.  MU is the first Land Grant University in the Louisiana Purchase Territory, and the design of the Francis Quadrangle is modeled after the plan first used by Jefferson at the University of Virginia.

Thomas Jefferson statue on the quadrangle at MU.

Jesse Hall is the main administration building for the University of Missouri and was built in 1893 after Academic Hall burned to the ground. It also houses Jesse Hall which is one of the best places in town to see concerts and plays.

The Dome of Jesse Hall.

Jesse Hall is the cultural center of the MU campus.

Groundbreaking for the Memorial Union, which includes the A.P. Green Chapel, originally took place in November of 1921 as a tribute to the Mizzou alumni who died in the first World War. The Tower was completed in 1926 and the North Wing was completed in 1951. The South Wing was added in 1963. Amy says that her daily walk down the tree-lined path toward the Union is one of her favorite parts of living east of campus.

The Green Chapel at the University of Missouri.

The clock tower of Memorial Union seen over the roof of Green Chapel.

The tree lined path to Memorial Union

Truman the Tiger, named after president Harry S. Truman, is the official mascot of the University of Missouri. He was formally named in 1986, but the use of a Bengal Tiger as the mascot dates back to the 1890s.

Truman the Tiger is the Missouri mascot.

A closeup of Truman the Tiger.

I don't know any of the history of this small pond near the edge of the campus, but these are some of the most beautiful 3D images that I have ever captured.

A quiet pond on the MU campus.

Another view of the pond at Mizzou.

How have you been enjoying your spring?

A Tale of Two Offsets

HP Indigo Digital Offset Press

"It was the best of times, 

it was the worst of times... " 

Charles Dickens

March 22nd marked the ten year anniversary of the purchase of Indigo by Hewlett Packard which brought digital offset printing technology to a much larger market. During this decade, Indigo users have thrived while traditional offset printers have declined dramatically.

The contrast between the two printing technologies was very apparent in data presented by Alon Bar-Shany, Vice President and General Manager of HP Indigo, at this years Dscoop conference. Since 2006, print industry revenues have declined 49% from $108.5 billion to $55 billion. Large offset print campaigns have been replaced by small, carefully targeted campaigns and electronic publishing has eliminated the need for many printed documents.

However, Indigo digital offset page volumes have increased from nine billion in 2008 to twenty billion in 2012. The growth in short run printing, personalized marketing and personalized publishing have been a great opportunity for those who have embraced the digital technology.

Bar-Shany went on to announce a new family of HP digital presses that will challenge offset printing even more radically. The HP Indigo 10,000 is a 29" platform that can print a full eight page signature with the same seven color capability, automatic duplexing and multi-source feeder as the current Indigo line.

Printing and publishing have changed radically in the last decade and the pace of change is accelerating. How are you preparing for these changes?

Creative Inspiration for The Hunger Games

Last weekend, the film The Hunger Games generated revenues of $155 million; a new record for a film which is not a sequel.  It places third for opening weekends overall,  behind last year’s “Harry Potter” finale and “The Dark Knight.”

Suzanne Collins, the author of the The Hunger Games, says that her inspiration came from channel surfing on television. The competition between contestants on a reality show and footage of the invasion of Iraq "began to blur in this very unsettling way" to form the main idea for the book. Throw in the Greek myth of Theseus and the Minotaur and Roman gladiatorial games and you have a recipe for a powerful series of books and movies.

This is a perfect formula for stimulating creativity. By combining a variety of experiences in a new way, something magic can happen.

What inspires your creativity?

Multi-Channel Step by Step

Double Thick Impact Card by Convertible Solutions

Multi-channel marketing is one of the hottest topics in the printing industry. Marketers and printers have discovered that combining direct mail with electronic media produces better results than either do individually. Smart printers are leveraging this knowledge to drive printing sales and promote their marketing services departments.

A successful multi-channel campaign can be conducted in many ways. This posts outlines some of the steps that can be used to introduce a new product or concept.

1.  Seed Interest - Weeks or months before the introduction, start including links to articles that would be interesting to prospects in your social media feeds. This works particularly well in Twitter where the interesting articles are likely to be posted originally by potential prospects. Retweeting those posts can help you build a relationship with those prospects long before the product announcement.

2. Perfect Your Website - When you are ready to launch, make sure that your website is attractive, current and the product is easy to find and well explained. The prospect who visits your website needs to be persuaded to purchase and has to know how to purchase your product.

3.  Create a Compelling Mail Piece - Direct mail is one of the least filtered ways to reach your prospects. You need to create something that has visual and tactile impact so your customer stops and examines it as soon as they touch it. Convertible Solution’s Double Thick Impact Cards can help provide the tactile impact. Once the prospect is compelled to look at the piece, the graphics and the offer have to compel action.

4. Personalized Landing Pages - Include personalized URLs on your mailing that link to personalized landing pages. For example, www.David.Williams.Double-Thick.com* would link to a page that welcomes me by name, explains the offer concisely and allows me to respond to the offer by simply checking a box. The personalized landing pages simplify the response process for the prospect and provide tracking information to the marketer.

5. Mobile Website - Personalized QR codes can be included on the mailing that take people directly to their landing page when they scan the code with their smart phone or tablet. Non-personalized QR codes can be included on trade show signs, brochures and point-of-sale materials. Make sure that QR codes always direct people to a site that is designed to present the information clearly on a mobile screen.

6. Triggered Email - The software that creates the personalized URLs can also send emails based upon how people have responded.  A thank you email should be send to anyone who visits the site and responds to the offer and reminder emails can be sent at intervals to those who have not yet responded. The graphics and message in these triggered emails should stimulate the prospect’s memory of the original mailing.

7. Press Release - At the time of the launch, send a well drafted press release to the editors of the publications that serve your industry and post the release on a news service like PR Web or PR Wire. Be sure to also post it in the news section of your own web site. The release should include links to the product on your web site.

8. Social Media Sharing - Post links to the news story on your web site to your social media feeds. Be sure to express your appreciation to any followers who retweet or share your news and join in on the conversation. If anyone blogs about your product or creates any other original content about it, be sure to include links to those posts as well.

These are a few steps that can be used in the creation of a multi-channel marketing campaign. If you include video, pay per click, television or radio, make sure those messages also tie in with your print and web approach.

Have you completed a multi-channel campaign?  How did it go?

Double Thick Impact Card with Portal by Convertible Solutions

 *This link is no longer attached to a personalized landing page.

Leaping the Great Firewall

People engage their creativity for many reasons. At this year’s True/False film festival in Columbia, Missouri, I was very impressed by two films documenting the courage of two Chinese bloggers and an artist who use their creativity to challenge the censorship of the Chinese government.

Zola is a Chinese citizen blogger. Image from Information.dk

The first was a secret screening so I won’t reveal the name of the film. It focuses on Zhou Shuguang who blogs as Zola and Zhang Shihe who blogs as Tiger Temple. Zhou is from Hunan province and since 2004 has been writing a blog documenting sensitive issues in China, including freedom of speech and government censorship of the media. Beijing based Zhang is a former marketing executive who traverses China on a bicycle to highlight those who have been left behind by the growing market economy and ignored by the Chinese government. Both bloggers risk their life daily trying to bring transparency to a closed society.

Tiger Temple traverses China by bicycle to document injustice. Image from his blog.

BBC image of Ai WeiWei at his Sunflower Seed exhibit at the Tate.

Alison Klayman’s Ai WeiWei: Never Sorry documents one of China’s more famous and controversial international artists. 

Ai WeiWei collaborated on the design of the Beijing National Stadium and is recognized by the art community worldwide for creating conceptual art by altering readymade objects. As a political activist, he has been openly critical of government corruption and cover ups including the scandal following the collapse of poorly constructed schools in the 2008 Sichuan earthquake.


Ai WeiWei’s international fame has provided a broad international audience for his ideas, but it did not protect him from an April 2011 arrest by the Chinese authorities. Released after 2 months of being held without charges, he was accused of tax evasion. His legal battles with the Chinese government are not over and it will be interesting to see how Klayman’s film is received in China.


While I blog about creativity weekly, the greatest potential impact to me and most of my audience is a gain or loss of readership or market share. It is inspiring to learn about those willing to put their lives on the line for journalistic and artistic freedom.

What motivates your creativity?

Director Allison Klayman (center) and friends. Tweeted from the True/False Film Festival in Columbia, Missouri.

Good Enough or Great Enough?

When I meet creative professionals, particularly those who have declining revenues, I often hear about the declining tastes of the American consumer. The premise is that consumers no longer care about “professional quality” and are content with “good enough.”  Interestingly, at the same conferences, I usually meet other artists who are passionate about their unique creative vision and excited about the success they are experiencing.

I do not believe that the digital age has diminished the quality expectations of the general public. Instead, DSLR cameras, desktop design tools, desktop video editing and a plethora of design blogs have increased the quality of the work that people can do for themselves. As their own capabilities have increased, so have their quality expectations on those occasions when they choose to hire a professional.

Your audience is not looking for “good enough.”  They are looking for a difference between what they can produce and what you provide that is “great enough” to justify the price. 

David and Whitney Scott have a creative vision that can transform their morning coffee into a work of art!

50 Great Creativity Blogs

I often write about the importance of staying informed to inspire your creativity. This week I have added a widget to display my favorite photography, printing and design blogs. If you don’t want to set up your own RSS reader, you can simply come here frequently to link to some of the best content on the web.

The blog listing is located on the right side of The Creativity Paradox below the blog archive. Each blog and the most recent headline are displayed with the most recently updated at the top.

If you enjoy reading blogs, you might also be interested in:

The Blogsphere and Twitterverse 

Flipboard Fanatic