Inspired by WPPI

Photography by Whitney and David Scott

Today I am flying home from Las Vegas where I have spent the last four
days in the Black River Imaging booth at the WPPI Wedding and Portrait
Photographers Conference and Expo. Over 16,000 professional and
aspiring professionals attend this conference every year to improve
their skills and network with their peers.

The thing that impresses me most about WPPI is the energy level. The
people who attend the WPPI convention are passionate about photography
and eager to learn more. Those who have been in the industry for years
are enthusiastic about sharing their experiences and excited to learn
more. The event is particularly supportive to those just getting
started in the industry.

Photography by Corrine Alavekios

I have been attending WPPI since the early 1990's when the show was
tightly focused on wedding photography. It has been exciting to watch
it grow and expand to cover birth, preschool, sports and fashion
photography as well as wedding and family portraits.  The classes
cover everything from lighting and posing to business planning and
law.

Black River Imaging has changed a lot since the 1990s too. In those
days the images were all captured on film which was processed on giant
dip and dunk Refrema machines. We used Lucht V7 printers to make any
print size you wanted. Today the book and album binding areas are
bigger than the print room and our fastest growing product lines are
luxury stationery and wall decor printed on metal.

Photography by Amanda Reed

I really enjoy meeting with our customers during the trade show. It's
a perfect venue to learn what we're doing well, where we need to
improve and what kind of new products people want. We introduce new
products continuously, and the conversations we have during the show
influence every product development meeting.

The Black River imaging booth is divided into two sections. Half the
booth is used to display products including the new lay flat picture
books and the LOFT line of luxurious cards and stationery. The
products that draw the most attention are usually those that have rich
textures and unique shapes.

Photography by Dawn Shields

The other half of the booth is dedicated to education. The Black River
Imaging featured artists, whose images accompany this post, teach a
series of classes about photography and the business of photography.

I always leave WPPI inspired, invigorated and looking forward to
coming back next year.

Photography by Dixie Dixon

Photography by Elise Ellis

Photography by Martha Dameron

Photography by Spencer Beorup

Photography by Vanessa Joy

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Sincerely Social


The Creativity Paradox will be taking a break from publishing for the next two weeks.  Please look for our next post on April 4th.

Sincerely Social

Elise Ellis manages social media for Black River Imaging.

The comedian George Burns once quipped, “Sincerity - if you can fake that, you’ve got it made.” When I read the social media feeds of some professional imaging companies, I get the impression that they based their interaction style on Burn’s philosophy. Plenty of product news, but everything else feels a little unnatural.

Black River Imaging, a professional imaging lab in Springfield, Misouri, has a totally different approach. Black River Imaging has embraced social media with real sincerity, enthusiasm and a love for genuine interaction with their customers and fans. The 19,000 fans of the lab’s page on Facebook can sense that the page is managed by a real person who loves life, loves photography and loves interacting with them on Facebook.  It is not uncommon for a post to generate dozens of comments and likes.

The Black River Imaging Blog includes book reviews, photography tips, social media ideas, guest posts from photographers, reports from tradeshows and a few product introductions. Each post is thoughtfully written and brimming with joyous enthusiasm.

The creative energy behind Black River’s social media presence comes from the lab’s Sales/Social Media Representative, Elise Ellis. In one of her blog posts from January of 2011, she poses these questions about photography: “Are you shooting from your heart? Are you having fun? Are you shooting what you like to shoot?

Later in the same post, Ellis describes how to authentically define your own style. Although she was writing about photography, her comments could apply equally well to how she approaches posting on Facebook and blogging.

“You have to be authentically you when defining your style. You can’t be someone else. Emulating someone else will not get you far in the photographic world. But being the best ‘you’ you can be will. Clients, potential clients, past clients will all recognize the disconnect that is happening within yourself when you are not being who you are meant to be. It will come through in your work. It will come through in your daily life in the form of unhappiness and upset. Finding the one thing that you get all excited about photographing will help you to begin developing your personal style.”

I believe this is great advice for photography, blogging and just about everything else in life!

How sincere does your company sound on Facebook?

Are you posting from your heart?

Are you having fun?