Thursday, September 29, 2011

Brilliant Copy Writing

Last week I received this email from Elaine Montoya, Chief Imagination Office of Motion, inviting me to attend the Motion 2011 Conference.  I thought that the copy writing was so brilliant that I had to share it here!

What does it mean to feed your brain?

Some believe it's a combination of eating the right food, exercising, and getting enough sleep. Seems simple enough.

But what if you're a creative? As creatives, we have to feed both our left brain AND our right brain. It's twice as hard. That's not fair.

Whoever said life was fair? It's not. We have two brains to feed. Get over it. But we also have twice as much fun as non-creatives! Come on...admit it. We're more playful, we look at the world differently, and we have a passion for what we do. 

What? You don't have the same passion that you used to?

You're not alone. It's common in the industry. Tight deadlines, long hours, difficult clients – it all takes a toll. Bit by bit it squeezes your passion dry, making you stop and ask – Why am I doing this?

Because it's who you are. It's in your heart. It's in your DNA. It's in your soul. You are a creative.

So what's the answer if you feel like you're stuck in some deep dark pressure cooker, with no safety valve, just waiting to explode?

Stop. You need to stop. Seriously. If you don't stop and take the time to feed your brain, you will explode, never to return to the wonderful world of creativity.

Dinner is served. We'll feed your right brain and your left brain. And we'll even give you heaping seconds. You'll stop. You'll meet new friends and party with old ones. Then we'll feed you again. You'll go home remembering why you got into this business to begin with. Refreshed. Rejuvenated. Full. Life is goodmotion.

// feed your brain //

with respect,
elaine montoya

I spend most of my time in still image photography and book publishing, so I can't really justify attending the Motion 2011 conference, but after reading this email, I wish I could.  If it sounds interesting to you, here is the link: .