|Personalized Triple Thick Stationery from Minnie & Emma|
Rhapsody was eclipsed by Pandora which is suffering at the the hands of Spotify, but the basic premise was completely accurate. Today, no matter what you want, someone makes it, Google will find it for you and Amazon will get it to you in two days with free shipping.
It has taken longer for the Long Tail effect to impact the social stationery market. Just a few years ago, when people wanted to send out a card or write a quick note, they would pick up something from a Hallmark store, a discount store or an office supply store. You had to live with the limited number of designs those outlets carried.
|HP Indigo Presses are used for on-demand printing at Black River Imaging|
Before the digital press, the only way to reduce the unit cost of a printed item, was to increase the number units printed. To launch a new stationery brand required a gigantic investment in inventory along with storage space and a distribution network to move the items to the retailers. To keep these expenses manageable, companies limited the number of different designs to those that had the most general appeal. Most social stationery companies still operate that way.
|The New Dime Store offers unique stationery by Ann Page|
Minnie & Emma Correspondence is a perfectly example of this new trend. Created by a group of New York City designers who love smart design and clever execution, they offer luxury stationery and gifts that allow "you to communicate in a simple and tasteful way." They encourage their customers to "push the envelope and work with our designers to create something unique."
|Thank you card by Minnie & Emma Correspondence|
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