1. Entertainment - If you enjoy art, photography or design, what could be more fun or refreshing than spending a few minutes each day looking at the images selected by your friends?
2. Community - Like any social network, Pinterest is a way to find and interact with people who share a common interest in a particular type of imagery. Online interactions strengthen real world connections and often lead to new real world connections.
3. Discovery - New trends in design and photography will be visible on Pinterest long before they are reported in the mainstream press. If you make a point to follow the trendsetters in your field, you will be able to see the evolution in their artistic sensibilities as it happens.
4. Exhibition - The items that you choose to post and repin demonstrate your tastes and skills to your followers. Over time, you will gather a collection of followers who appreciate your unique point of view.
5. Optimization - When you pin images from your own website or blog to a Pinterest board, the image links back to your own site. Those links and the links from every repin will lead people to your site and improve your search engine results.
Your strategy on Pinterest should be, to quote Seth Godin, to be interested and interesting. No different than any other social interaction.
Here is a link to my boards on Pinterest. As you will see, my interests include portraits, places, paintings and photo book ideas.
Black River Imaging is also on Pinterest.
|Hansol Kim is someone I enjoy following on Pinterest.|
What are your thoughts on Pinterest?
The Creativity Paradox is sponsored in part by Convertible Solutions which supplies specialty paper substrates to digital printers, direct marketing companies and photo book fulfillment companies.