I do not believe that the digital age has diminished the quality expectations of the general public. Instead, DSLR cameras, desktop design tools, desktop video editing and a plethora of design blogs have increased the quality of the work that people can do for themselves. As their own capabilities have increased, so have their quality expectations on those occasions when they choose to hire a professional.
Your audience is not looking for “good enough.” They are looking for a difference between what they can produce and what you provide that is “great enough” to justify the price.
|David and Whitney Scott have a creative vision that can transform their morning coffee into a work of art!|
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