Circle Your Customers with Innovation

Upward Spiral by Gerriet

One key to successful innovation is creating products or services that customers want.  You do this by creating a circle of innovation that revolves around customers.

When a potential customer suggests a new idea, ask yourself and your team how you might implement the concept. In the process of solving a specific problem for a specific customer, you will develop new competencies and capabilities.

After you have delighted your initial customer, look for other customers who may be interested in your new capabilities. Use your new expertise to challenge those customers to implement your new product also.

By keeping your innovation circling around real customer needs, your capabilities and your customer list will spiral steadily upward.


You might also be interested in:

Innovation at Eric Scott

Collision of Ideas

Your Business Model is Broken