Tuesday, February 5, 2013

Opportunity in Personalized Manufacturing

Shutterfly Logo
Yesterday's disclosure of stellar performance by Shutterfly proves something I have known all along: there is tremendous opportunity in personalized manufacturing. The online photo imaging company's fourth quarter profit jumped 50%, topping their own estimates and exceeding analyst expectations.

The company no longer separates prints from other personalized photo items in their financial statements, but it is a safe bet that their 35% increase in full year revenue did not come from making more 4x6 prints. The growth came from stationery, greeting cards, photo books and photo based merchandise.

There are still people in the photo industry complaining about the changes that have taken place over the last decade. In the meantime, Shutterfly continues to demonstrate what can be accomplished through consistent new product development, continuous improvement to web user interfaces and aggressive marketing.

How does your growth compare to Shutterfly?

What are you planning to do about it?

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The Creativity Paradox is sponsored in part by Convertible Solutions which supplies specialty paper substrates to digital printersdirect marketing companies and photo book fulfillment companies.