Wednesday, March 13, 2013

Inspired by WPPI

Photography by Whitney and David Scott
Photography by Whitney and David Scott

Today I am flying home from Las Vegas where I have spent the last four
days in the Black River Imaging booth at the WPPI Wedding and Portrait
Photographers Conference and Expo. Over 16,000 professional and
aspiring professionals attend this conference every year to improve
their skills and network with their peers.

The thing that impresses me most about WPPI is the energy level. The
people who attend the WPPI convention are passionate about photography
and eager to learn more. Those who have been in the industry for years
are enthusiastic about sharing their experiences and excited to learn
more. The event is particularly supportive to those just getting
started in the industry.

Photography by Corrine Alavekios
Photography by Corrine Alavekios

I have been attending WPPI since the early 1990's when the show was
tightly focused on wedding photography. It has been exciting to watch
it grow and expand to cover birth, preschool, sports and fashion
photography as well as wedding and family portraits.  The classes
cover everything from lighting and posing to business planning and

Black River Imaging has changed a lot since the 1990s too. In those
days the images were all captured on film which was processed on giant
dip and dunk Refrema machines. We used Lucht V7 printers to make any
print size you wanted. Today the book and album binding areas are
bigger than the print room and our fastest growing product lines are
luxury stationery and wall decor printed on metal.

Photography by Amanda Reed
Photography by Amanda Reed

I really enjoy meeting with our customers during the trade show. It's
a perfect venue to learn what we're doing well, where we need to
improve and what kind of new products people want. We introduce new
products continuously, and the conversations we have during the show
influence every product development meeting.

The Black River imaging booth is divided into two sections. Half the
booth is used to display products including the new lay flat picture
books and the LOFT line of luxurious cards and stationery. The
products that draw the most attention are usually those that have rich
textures and unique shapes.

Photography by Dawn Shields
Photography by Dawn Shields

The other half of the booth is dedicated to education. The Black River
Imaging featured artists, whose images accompany this post, teach a
series of classes about photography and the business of photography.

I always leave WPPI inspired, invigorated and looking forward to
coming back next year.

Photography by Dixie Dixon
Photography by Dixie Dixon

Photography by Elise Ellis
Photography by Elise Ellis

Photography by Martha Dameron
Photography by Martha Dameron

Photography by Spencer Beorup
Photography by Vanessa Joy
Photography by Vanessa Joy

You might also be interested in:

Five Trends in Professional Portraits

Trends in Professional Portraits at Imaging USA

Sincerely Social

The Creativity Paradox will be taking a break from publishing for the next two weeks.  Please look for our next post on April 4th.

The Creativity Paradox is sponsored in part by Convertible Solutions which supplies specialty paper substrates to digital printersdirect marketing companies and photo book fulfillment companies.