Friday, May 17, 2013

Nothing Stationary in Stationery

Wedding Shower Invitation from Paper Muse Press
Shower Invitation from Paper Muse Press
I have just arrived in New York to attend the National Stationery Show for the first time. I am looking forward to seeing all of the creative new card designs and making new friends in the stationery industry. It will be particularly interesting to hear their views on the trend toward personalized stationery.

Like many industries, there is a steady shift taking place in the stationery market.  The large social expressions companies including Hallmark and American Greetings are struggling to maintain their sales while smaller, more specialized companies are gaining market share. A birthday greeting on Facebook may be sufficient for casual acquaintances, but more important events are worthy of personalized cards from Tiny Prints, Minted or Paper Muse Press.

For most of the show, I will be working in a booth for Black River Imaging which is exhibiting for the first time at a stationery show.  We are well known as a professional portrait lab, but more and more card companies have discovered that the printing, boutique packaging and drop shipping services that we provide for photographers are also a perfect fit for personalized stationery.  Exhibiting at the National Stationery show will make it easier for these types of companies to find us.

The card samples that will be in the booth are from Paper Muse Press, a brand new social expressions company that just launched their web store this morning. It has been more than a year since Emily Walters, Rowena Raborar and Sarah Carney-Norris launched Paper Muse Press as a lifestyle blog featuring do-it-yourself decorating projects and some printable downloads. The blog posts are beautifully photographed and clearly explained.

In addition to blogging, the ladies of Paper Muse Press, and a talented team of design artists and web developers, have been working frantically behind the scenes to furnish their shop with over 3000 unique card designs that can be personalized with images, names and dates. Emily and Sarah will also be attending the National Stationery Show, so be sure to congratulate them if you run into them.

If you will be at the show in New York next week, come by booth 2888 and say hello.

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The Creativity Paradox is sponsored in part by Convertible Solutions which supplies specialty paper substrates to digital printersdirect marketing companies and photo book fulfillment companies.