|Smartphone image by Mark Mueller|
With less demand for prints, what opportunities exist for those of us in the photo industry? One answer is revealed by the nature of the smartphone itself. Take your phone out of your pocket or purse and open up one of your pictures. How does it feel? What is the emotional response to a smooth, flat, shiny screen?
If we want to interest people in doing things with their images, we need to emphasize products that are not smooth, flat and shiny. Interesting products, presented in a fun way, and manufactured on beautifully textured, ultra-thick stocks feel completely different than the phone screen. And they evoke a much stronger emotional response.
|Memory Game by Pinhole Press|
|Notebooks and Journals by Ann Page|
Building on the positive response to it's LOFT ultra-thick cards, Black River Imaging recently introduced a new variant that feature a core of color to spice things up a bit. ColorTHICK business cards and greeting cards come in a variety of sizes, colors and thicknesses. Of course, I have ordered my own business cards made on the ColorTHICK stock.
|ColorTHICK greeting cards and business cards by Black River Imaging|
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