With my background in marketing, I was particularly amused by The Century of Self which explores how the theories of Sigmund Freud and his predecessors in the field of psychoanalysis were adapted by corporations and eventually governments to influence purchasing and voting behavior.
The Century of Self predicts that politicians who target our irrational, primitive impulses rather than appealing to our rational, conscious minds will devolve democracy into a system where narrow self-interests are all that matter. In the thirteen years that have passed since the release of the film, that prediction has proven to be remarkably accurate.
|Filmmaker Adam Curtis in 2005|
The title of the film comes from the 1945 meeting of Franklin D. Roosevelt and King Abdulaziz of Saudi Arabia, on a ship in the Great Bitter Lake on the Suez Canal. Agreements made at the meeting laid the groundwork for much of what has happened in the region since.
You might also like:
Leaping the Great Firewall
Print the Legend Highlight the Drama of Entrepreneurship
The Impossible Movie