Thursday, December 10, 2015

Living the Trends

Acrylic Print
In December, in a photo gifting fulfillment plant, you don't just study trends in the photo industry. You live the trends. And you do whatever it takes to get great products to your customers in time to be given as Christmas gifts.

The two biggest long term trends that I see in our Black River Imaging plant are a shift toward increasingly premium products and a compression of the peak manufacturing season.

The products that are in demand include lay-flat photo books, ultra-thick greeting cards on richly textured paper, cards with die-cut shapes, metal prints and large format prints mounted to the back of acrylic. These are all items that require extensive finishing operations after the printing is completed.

While the products are more complex, they still need to be produced quickly. Every year, a higher percentage of the total orders for the entire year are produced in the month of December. We are always happy to see the peak season begin and relieved when it is over.

How is your December going so far?

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