Thursday, November 17, 2011

Creativity Meritocracy

We live in an age that is a creativity meritocracy.  If you have an innovative idea or a creative skill, it is easier than it ever has been to implement your idea and distribute the results through the web.

If you have a software concept that will enhance the way people spend their time, you can build on the communications infrastructure that is already in place, rely on the computer hardware that people are already carrying in their pockets and use an app store for distribution. A single individual can realistically compete with the development teams of large companies.

If you have a passion that you enjoy writing about, you can set up an attractive blog page in a few minutes and share your thoughts with the world. If your content is good, and you put some effort into letting people know it is there, you can build up a following of devoted readers.

If you write a great book, record a great song or film a great video, you no longer have to submit it the publishing companies and hope for the best. You can publish it yourself on Lulu, Blurb, iTunes or YouTube. If the work is good, it can develop a loyal following.

It is no longer possible for the editors and publishers and other gatekeepers to hold you back.

However, every other creator has the same opportunity. So your work needs to be very good to stand out.

What is your creative passion?

Photo at top by Hiro008 on Flickr

The Creativity Paradox is sponsored in part by Convertible Solutions.