When I first discovered Twitter, I was in awe of the way I could learn from reading the articles curated by the people I chose to follow. After carefully selecting a group of people I could count on to post links to interesting and relevant material, I linked my Twitter feed to Flipboard on my iPad and conscientiously read every article.
It was not enough to passively absorb this information. I also retweeted favorite articles from my feed and Tweeted new links to articles I found though my RSS feed and Google Alerts. Not long after blogging about how to Tweet to Expertise last October, I discovered a problem with the process. As I gained more followers and followed many back, my feed gradually grew too lengthy to follow closely.
Initially, I allocated more time to following Twitter, but that time also filled up. Eventually, I gave up and focused my reading on the blogs in my RSS feed. I continued to generate Tweets and respond to mentions, but otherwise ignored my Twitter feed.
Creating Tweets, but not reading anyone else's, gave me a strong case of Twitter Guilt. It seemed hypocritical. Even though I often Tweeted content from the blogs I follow most, I never saw or retweeted any of my friend's posts. I also discovered that the variety of my reading had dropped because many of the people I follow are better at curating content than creating their own.
The best cure for a case of Twitter Guilt is a Twitter List! I have created a short list of people that I will follow closely. These friends and sages are the people that share information that is interesting to me. I will add and subtract from the list from time to time, but I will keep the list short enough that I can actually follow it and read the links in the time I have available.
Who is on your favorite Twitter List?