|Razor and Brush Stand by Improbable Roach|
Social media activity on sites like LinkedIn, Facebook and Twitter are an extremely effective way to build market awareness and sales leads. But they only work if you stay engaged every day.
Whichever social network you choose, reading and posting needs to become as much a part of your daily routine as showering or brushing your teeth.
If you skip showering for a week because you are too busy, you probably won't smell very good. Haphazard social media marketing stinks too.
You might also be interested in:
Be Interesting and Interested on LinkedIn
The Blogosphere and Twitterverse
Your First Impression
Retweet or Retire