Thursday, August 13, 2015

Fashion in Motion

Veruschka by Richard Avedon, US Vogue, 1967
Veruschka by Richard Avedon, US Vogue, 1967
When most of us think of fashion photography, we picture the elegant style pioneered by Richard Avedon, staff photographer, then lead photographer, for Vogue from 1962 to 1988. Many of the most iconic celebrity images of the late 20th century were his creations.

When Avedon opened his first studio in New York in 1946, he didn't conform to the usual technique of capturing models who stood without emotion and appearing indifferent to the camera. Avedon's models were full of energy and emotion and were often smiling or laughing. He also liked outdoor settings with the models in action.

Avedon with his twin lens reflex camera.
Avedon with his twin lens reflex camera.
After leaving Vogue, Avedon continued as a portrait photographer and joined The New Yorker as a staff photographer in 1992. Interested in the emotions of his subjects, he would lead them into discussions of difficult topics or ask them psychologically probing questions. This allowed him to reveal aspects of the subject's character and personality that were typically missed by other photographers.

Twiggy by Richard Avedon
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