A commercial photo shoot has traditionally been a complicated process. You needed the product, props, a set designer, lighting and a skilled professional photographer. Apparently, all of those things can now be synthesized in a browser based virtual design studio from Zerolens.
In a presentation at Virtual 1st last month, Nik Redl, Co-founder and CEO of Zerolens, explained how their site can be used with 3D product models to allow the creation of photo-realistic product shots in less than three minutes. The site is preloaded with a library of customizable 3D models and they can build models of your products in a few days.
Zerolens recommends their tools to create images for e-commerce, social media and A/B testing. By simplifying the process of creating images, it should be possible to create a much wider variety of images for specific use cases.
In a conference filled with exciting photographic applications for artificial intelligence, Zerolens stood out enough to win the Best in Show Award.
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