Shave, Shower and Link In!

Razor and Brush Stand by Improbable Roach

Social media activity on sites like LinkedIn, Facebook and Twitter are an extremely effective way to build market awareness and sales leads. But they only work if you stay engaged every day.

Whichever social network you choose, reading and posting needs to become as much a part of your daily routine as showering or brushing your teeth.

If you skip showering for a week because you are too busy, you probably won't smell very good.  Haphazard social media marketing stinks too.



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Be Interesting and Interested on LinkedIn

The Blogosphere and Twitterverse

Your First Impression

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Your First Impression

"You never get a second chance to make a first impression."

often attributed to Will Rogers

You never get a second chance to make a first impression and often, you will make your first impression online through your LinkedIn profile.  Your profile needs to convey your unique skills and experience in a way that makes people want to hire you or do business with you.

Here are twelve key elements to include in your profile:

1. Your name.

The first things that people see when they pull up your profile are your name and picture. This is your profile, so use your own name; LinkedIn is not the place to use an alias.  Don’t use your company name either; there is a separate LinkedIn area for company profiles.

2. Your picture.

A profile without a picture signals that you are a LinkedIn novice and don’t really care about connecting with others.  People like to associate a face with the people they know and the picture also helps people who have met you in person know that they have found the correct person’s profile.  Use a professionally posed, well exposed headshot with a warm, businesslike expression.

3. Summary

The summary should include an enthusiastic overview of your skills, accomplishments and interests. It must convey who you are and what types of challenges excite you. The summary is also a great place to include a list of “specialties” featuring some of your most valuable skills.

4. Experience.

The experience section should include all of your current and past positions. As with a resume, you want to use powerful verbs that emphasize your accomplishments at each position.  Also, specific results  are more compelling than general ones. For example, “Increased sales by 43%” is better than “impacted revenue positively.”

5. Education.

Here you should enter each of the schools where you studied, the degrees completed and any special accomplishments.  Recent graduates without a lot of work experience, should pay particular attention to this section.

6. Recommendations.

Your recommendations must be written by other LinkedIn users. Ask your LinkedIn connections who have worked closely with you to write a recommendation for you.  You can also encourage people to write a recommendation by writing one for them.

7. Websites.

If someone goes to the trouble to search for you on LinkedIn, they probably want to learn more about your company too.  Include your current company website and other websites relevant to your experience.  If you do any business related blogging, be sure to include the URL to your personal blog.

8.  Twitter.

Include your Twitter handle so people can easily find you and follow you.

9. Events.

Add the Events application and use it to display the trade shows and other industry events where you will be attending, exhibiting or presenting.  This is a great way to let people know where they can meet you in person.  To install Events and the applications below, look under the “more” menu.

10. Blog Link.

If you have a personal blog or your company has a blog, install the Blog Link application to display a summary and link to current posts on your LinkedIn profile. This can drive traffic to your blog and improve your search engine performance.

11. Reading List by Amazon.

Does your reading list include business or technical books?  Let people see what you are reading by adding the Reading List by Amazon application.

12.  Slideshare.

Slideshare is an application that allows you to display presentation slides on your LinkedIn profile. If you have relevant multimedia content, this is a great way to share it. 

Create your LinkedIn profile today, and start using LinkedIn daily in the ways I explained last week. These simple steps will increase your influence in your industry and may open up some remarkable new opportunities.

If you would like, you can see how I have incorporated these elements on my own LinkedIn profile at http://www.linkedin.com/in/davidawilliams .

Whose LinkedIn profile impresses you the most?

You may also want to check out these Creativity Paradox posts:
Be Interesting and Interested on LinkedIn
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The Blogosphere and Twitterverse

Be Interesting and Interested on LinkedIn

In the last few weeks, the buzz about the LinkedIn IPO has generated a great deal of conversation about the company and I am seeing a lot more of my old business associates joining the business oriented social network.  As I connect with these people, they often ask me what they can or should do on LinkedIn.

Perhaps the best answer is summed up by a recent post on Seth Goden’s blog.  Since Seth was particularly concise, here is the entire post:

"Interesting & Interested"

"... it helps to be both. These are the two ways you earn attention.
If it's so obvious, why is it so difficult?"


Here are nine great ways to become more interested and interesting on LinkedIn.

1.  Learn about people you plan to meet.  

When you know you have an upcoming meeting or conference call with someone, you can check LinkedIn to learn about their company, projects, employment history and other details that they have shared on their profile. This may give you important insights to make the meeting more productive.

Keep in mind that LinkedIn is designed for connecting with people you already know. So don’t send a connection request to someone until you have actually had a meeting, call or some kind of discussion with them.

2.  Reconnect with old friends and collegues.

If you allow LinkedIn to access your contacts, it will show you which of your contacts are already on the network.  By sending an invitation to connect, you can rekindle the friendship and learn how your friend's career has progressed since you last worked together. Once you are connected, you can usually view their connects to see and connect to other people you know.

3.  Link with new people you meet.

Whenever you meet someone at a tradeshow or business meeting, search to see if they are on LinkedIn.  If you find their profile, send an invitation to connect.  These days however, they might send you one first and if they do, accept right away.

4.  Browse the status updates.

At least once every day, browse through all the updates on your LinkedIn home page.  This will let you know when one of your contacts meets someone new, changes position, or posts an interesting link or comment. These insights into the activities and interests of your associates can strengthen your relationship both online and off.  

5.  Send and receive messages.

As you become known within your LinkedIn community, some of your connections will send you messages using LinkedIn instead of email. Be sure to respond to these quickly, just as you would an email message.  If you are not checking your LinkedIn messages frequently, make sure you set LinkedIn to send you an email notification when you get a LinkedIn message.

6.  Highlight your own expertise and interests.

When people look at your profile, they should get excited about learning more about you and from you.  When you initially join LinkedIn, put some real time and effort into building a complete profile then keep it regularly updated.  Creating your profile is so important that I will dedicate a complete post to it next week.

7.  Share interesting links.

Whenever you find new and interesting articles about developments in your field of expertise, share those links as status updates on LinkedIn.  This helps establish your expertise and authority while providing valuable information to you associates.

8.  Join in the discussion.

Join LinkedIn groups focused on your field.  This will help you stay up-to-date on current hot topics and it's a great way to discover people with similar interests and concerns.  Any comments that you add to the discussion can also help build your reputation as an industry expert.

9.  Ask or answer a question.

LinkedIn’s answer page is a powerful way to leverage the expertise of the LinkedIn community by asking a specific question. Or demonstrate your own expertise with an insightful answer to someone else’s question.

These are just a few ways to use LinkedIn to become more interested in the people you meet and more interesting to them.  The first step is creating a LinkedIn account and building your profile. Check here next week for tips on a creating a compelling profile.

How are you using LinkedIn?



Here is a brief video from GrowSocially on getting started on LinkedIn:

You may also want to check out these Creativity Paradox posts:

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The Blogosphere and Twitterverse

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 I recently listened as a sales executive described the difficulty that she is having in filling an open sales position. Her company is in a period of transition as they replace a simple and declining set of products with more complex products requiring technical understanding. She had interviewed a number of personable candidates with industry experience, but when she discussed the changes happening in her industry, they were lost with a “deer in the headlights” look.

Are experienced sales and management professionals and making themselves unemployable by refusing to embrace current business and communication methods? In today’s world, all but the most basic products are software driven and impacted by network and web connections in some manner.  A sales lead is more likely to come from a text message, Tweet, LinkedIn connection, Facebook chat or an email than through a telephone call.

Many younger workers are digital natives who embrace new technologies without fear or hesitation because they have used similar tools their entire life.  Many other people have jumped in with enthusiasm to learn and master a connected lifestyle. But what happens to those who don’t bother to keep their skills up to date.

During the 1990s, a website became a litmus test for the viability of a “real company.”  A company that didn’t have a nice website of their own was considered suspect, too small to be of any real importance.  We may be on the verge of a similar test for individuals.  Is a person who doesn’t have a complete LinkedIn profile too out of touch to employ? Is hiring someone in the 21st century without strong social network skills analogous to hiring someone in the 20th century who couldn’t use a telephone.

It’s usually not difficult to stay up to date on the latest technologies in your own industry. And the most popular social networking sites are free.  It really boils down to making a decision and a commitment.

In what areas are you falling behind the times?  What is your plan for catching up?